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Homburg / Kuester / Krohmer | Marketing Management |
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Marketingmanagement: Strategie – Instrumente – Umsetzung – Unternehmensführung. 3. Aufl.
Eine kritische quantitative Orientierung f rdert das strukturierte und pr zise Durchdenken der aufgeze Christian Homburg und Harley Krohmer bieten Marketing-Studierenden und Praktikern einen umfassenden berblick der Fragestellungen und Inhalte in Marketing und Vertrieb. Lars Martens rated it liked it May 31, Open Preview See a Problem? Shopbop Designer Fashion Brands. Dustin Vogler added it Jan 26, Jenny rated it liked it Jan 23, Amazon Drive Cloud storage from Amazon.
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